OUT-STANDING

Out-Standing

Design &

Development

Benefit Cosmetics FSDU Updates

As Benefit Cosmetics evolved its in-store branding, the challenge was to deliver those updates consistently across Boots UK and M&S. By combining detailed project planning with experienced field teams, we completed a coordinated refresh programme while maintaining the premium presentation customers expect.

The Challenge

Refresh existing Benefit FSDUs across Boots and M&S, delivering a consistent brand experience with minimal disruption to stores and shoppers.

Our Solution

Carefully planned every stage of the rollout, coordinating schedules, store communications and field teams to deliver a smooth, consistent refresh.

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The Delivery

Experienced field teams delivered every refresh with care, supported by live reporting to provide complete visibility throughout the rollout.

The Outcome

A consistent, premium retail refresh delivered across multiple retailers, completed on time with minimal disruption and complete project visibility.

Melita were also able to give us insight to information we were unaware of such as telling us which zone the FSDU’s are now in, making charts to make the data from the visits easier and quicker to read and even printing collateral for us for a smoother process. Overall are really happy with the management and communication we get from Melita and they are always asking for feedback which shows they are keen and happy to help us!

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